How to Capture Your Customer’s Attention Consistently… Effectively… And With Your Unique Voice
Is your inbox overflowing with emails?
If it’s anything like our inbox, it’s almost insane the amount of email you get each day.
Retail stores yakking away about another sale… politicians asking for donations… salespeople trying desperately to get your attention to pitch you their product or service… the list goes on. And on. And on.
Email marketing is one of our services, so we can’t entirely kick it out the door. However, we’ve found a secret way to get more attention from your prospects, customers, and clients.
In fact, this “secret” has been around for a long time. It’s just that often, it’s overlooked. Dismissed. Tossed to the side during marketing discussions because it’s not some gee-whiz online “new” tactic.
Now, wait. We can hear you laughing as you say, “Direct mail is dead! Didn’t you get the email?!!”
Except it’s not dead.
Not by a long shot.
According to the Data and Marketing Association (DMA), customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled – reporting an astounding 190% increase!
It’s no surprise that some of the most successful online companies (Google, Amazon, PayPal), use direct mail to educate and persuade their audience to take action.
So how did this happen in our technology-driven world?
The DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. They’re finding that buyers, overwhelmed by chaotic inboxes filled with unsolicited marketing emails, are more open to direct mail, which arrives on a much less-cluttered channel.
Think about it. Your customer’s mailbox has a lot more space in it than their email inbox.
You have a MUCH better chance of capturing attention with direct mail.
As copywriters and print designers, we’ll create an attractive newsletter or direct mail asset that will clearly present your solution, helping your prospects, customers, and clients find the answers they need.
Let us help by creating copy that will show them your product or service is exactly what they need.
We specialize in: Newsletters, Web Copy, Sales Letters, Press Releases, Direct Mail, Case Studies, White Papers — We know the time-tested copywriting principles that will get you results. Want increased web traffic? Higher web conversions? Better metrics for direct response campaigns? We can help.
- Desktop Publishing Design
We provide graphics and designs for newsletters, eBooks, manuals, reports, and more. – Share your expertise with others.
Why not contact us today? The conversation is free and ideas will flow. Let’s take your copy to the next level, together.