Women and their hair…
Men can joke about how women spend an inordinate amount of time and money on styling their hair, but they simply don’t realize how difficult it is to find a good hair stylist.
Just this past week, I discovered what I call the trifecta of hair stylists. One that:
- I liked
- Did a great job and
- Was within my budget
However, I noticed something that my new stylist did that I could not remember any other stylist doing. And it struck me so powerfully that I realized she utilized a reliable method of connecting with people that is all too often overlooked.
She said my name.
This was my first visit with her, but as she chatted away with me, she used my name a few times. It sounds so simple, right? It also doesn’t seem like it would be that big of a deal, but yet it was.
Because my previous hair stylist had recently increased her price by 30%, I was in the market for someone new. My sister-in-law gave me the name of her stylist, who she had been a client of for years. I gave her a call. Surprisingly, she has been a stylist for over 30 years but wasn’t stuck in a fashion time warp.
She was warm, engaging, and within twenty minutes, had cut my hair into a flattering style.
Dale Carnegie, king of teaching others how to be successful in his classic book, How to Win Friends and Influence People, said this about names:
Remember that a person’s name is to that person the sweetest and most important sound in any language.
Using your customer’s name will most definitely win you points. However, you want it to sound natural. If you begin or end every other sentence with someone’s name, you can come off like a high-pressure salesman. But if you sprinkle the name like seasoning into the conversation, and if you are genuine with your intent, people will love you for it.
Using someone’s name makes a difference in online communication, too. I admit that I notice when a marketer took the time to personalize a message to me. Even if I know it was simply a matter of adding a field function within the email template, I still like it.
Learn the names of your customers. This goes for your most loyal customers to those who are just beginning to discover you. Teach your staff to use the first names of people. You’d be surprised how much of an impact it will make.
Using someone’s name makes them realize that you see them as an individual, not just a purchase. After all, we’re all trying to build relationships with our customers. And everyone knows that the start of a beautiful relationship begins with knowing their name.
Start getting to know your customers. They’ll reward you with loyalty!