Twitter has become not only a popular way to stay in touch with friends, but a way for businesses to create fans and nurture relationships.
One way to make Twitter work for you is to create a strategy. You certainly can jump on Twitter and talk about everything under the sun; but it’s better to know what you want to promote first, and then create a plan around that.
For instance, say you have a fundraising tournament in a August. On Twitter, you can start to ask for volunteers and promote the event by sharing developments. This creates excitement and anticipation, plus can draw in new followers who will also retweet your updates to their followers.
Here are a few other ideas:
- Get the staff involved. If you have one Twitter account (ex.: Green Valley Golf), you could ask some of your staff to create accounts that would feature their first name and then the name of your golf course. Such as “John_GVGolf.” Another way to handle multiple users in a business is to allow several people access to the account and ask that they type their initials after an update. So John could update the @GreenValleyGolf account and after his tweet, type ^JS.
- Keep track of any mentions you receive on Twitter. It’s polite to thank people for their retweets since it creates a sense of goodwill. You also want to track questions. You can save the URL of the tweet by going to the bottom of the update and clicking on the time of the tweet. This comes in handy when you need to forward a tweet to someone in an email for follow-up.
- Follow other golfers and golf industry accounts. Many times, you’ll learn of breaking news on Twitter before it hits your email inbox through a PR agency.
- Engage as much as possible. Scan through the #golf search on Twitter to see if there are others you can follow and share information with. You may find some interesting websites you didn’t know about before that could become a partner with you in your promotion.
Developing relationships takes time, but Twitter is a great place to start them. Once you start connecting with people on Twitter, don’t be surprised to find a whole new world opening up. Someone may decide that your golf course is the perfect place for his company’s annual outing, or another person from out of town may decide to visit your course the next time she’s in the area.
Twitter is fun and yes, can be addictive! But once you have a strategy in place for promoting your business, it could also end up becoming one of your favorite promotional vehicles.
Don’t forget to follow us at @BootstrapGrphic! We’ll be happy to send out the word!