Recently, I’ve been noticing a pattern among business owners when I ask them about their target market. They don’t know their target market. There are two ways in which many business owners do not know their target market: They have never spent the time to decide who exactly they want to reach with their product […]
Hot Off The Press!
I recently had a bad experience with a web development firm that taught me a few valuable lessons. What I’m about to share could apply to any freelancer, but it will specifically explain why a good copywriter may be “too busy” to take on your project. It also might clarify why a copywriter charges a […]
Women and their hair… Men can joke about how women spend an inordinate amount of time and money on styling their hair, but they simply don’t realize how difficult it is to find a good hair stylist. Just this past week, I discovered what I call the trifecta of hair stylists. One that: I liked […]